A market demanding quality, technical excellence and service. The Japanese market, or rather the Japanese customer, is very demanding, also in terms of availability and speed of service solutions. For this reason, foreign partners are required to have their companies represented in Japan so that in the event of any problem, there is an immediate response. In many cases, the problem is solved through a Japanese intermediary company (trading company), which takes on this risk. Due to the high requirements for warranty and after-sales service, the need to obtain certification for some commodities and other specifics of the Japanese market, Japanese customers prefer to buy from a Japanese intermediary rather than buying directly from an overseas manufacturer.